ACTIVELY GREEN BUSINESSES
Look for this icon next to businesses in Vail, indicating they are part of the Actively Green program. These businesses have greater efficiency and improved management processes to ensure they are a sustainable business.
Love Vail celebrates the values we hold in common. A love for the natural world. A deep connection to the mountains. A belief in community, belonging, and a spirit of supporting one another. It is a movement rooted in the understanding that Vail’s future depends on both the health of our environment and the strength of our community. These two forces are deeply interdependent.
Each natural element represents more than just the outdoors. They reflect the deeper values that define our community. These symbols serve as everyday reminders of what we stand for: connection, care, resilience, and responsibility.
Unique, bold, and full of energy, like the people who bring new ideas to life in Vail. The snowflake symbolizes creativity, innovation, and the spirit of possibility.
A symbol of new life and lasting resilience, the pinecone reminds us that every choice we make today helps shape the Vail we leave for the next generation.
Vail is home to more than just people. The antler honors the wildlife we share this valley with—and our responsibility to ensure they continue to thrive.
Like an aspen grove, our strength comes from our roots. The leaf reminds us of our interconnected root system, and that a healthy community depends on how we care for one another.
Strong, steady, and evergreen. The spruce sprig reflects Vail’s enduring character, our proud founding spirit, and the legacy we’re all a part of protecting.
LOVE VAIL brings our shared values to life: a love for the natural world, a deep connection to the mountains, a belief in community, belonging, and a spirit of supporting one another. When we show up for each other and for the environment, we make Vail a better place for today, and for generations to come.
Vail partnered with Walking Mountains Science Center and Sustainable Travel International to become the first sustainable mountain resort destination in the world and the first certified sustainable destination in the United States certified by a GSTC-Accredited certifying body, Green Destinations.
Look for this icon next to businesses in Vail, indicating they are part of the Actively Green program. These businesses have greater efficiency and improved management processes to ensure they are a sustainable business.
The Seven Principles of Leave No Trace provide an easily understood framework of minimum impact practices for anyone visiting the outdoors. Take these with you when exploring the beautiful outdoors: