Presented by Team Player Productions, this reimagined craft beer festival is back for its fifth year
VAIL, CO— Team Player Productions, producers of world-class food and drink festivals across the country, proudly presents the return of the Vail Craft Beer Classic on June 25-26, 2021. This year’s festival provides an intimate all-inclusive sampling event with no crowds, no lines, but plenty of premium beers in a one-of-a-kind, scenic mountain setting in the heart of Vail Valley. Tickets for this renowned event will go on sale at 10 a.m. on March 18 via VailBeer.com.
Last year, due to quick pivoting, careful planning and creative brainstorming, the Vail Craft Beer Classic was one of the only in-person craft beer festivals in the state; festival organizers were able to put on a safe, socially-distanced event for more than 700 attendees across multiple sessions. Team Player recreated the wheel, studying how breweries interact with guests and how they pour, line formations and check-in processes to create a safe event that was still fun. The team took the learnings from last year to further streamline this year’s Classic to provide the ultimate VIP experience.
“We have limited ticket capacities, but the same number of breweries you’d expect at a beer festival. That equates to no lines at any of the breweries allowing guests more time to mingle with brewers,” says Kristen Slater, Event Director at Team Player Productions. “Without a line behind you, there’s less pressure to get a sample and move to the next booth, which provides a truly intimate experience for brewers and attendees alike. Also, sample sizes are larger than usual, so you can collect a flight to take back to your area to drink at your leisure.”
What to Expect at the Vail Craft Beer Classic
Sessions and Tickets
There will be four Toast of Vail sessions at the park adjacent to the Ford Sculpture Garden and Betty Ford Alpine Gardens on Friday, June 25: 2-4 p.m. and 5-7 p.m. and Saturday, June 26: 12 – 2 p.m. and 3 – 5 p.m. All day passes are available for those wanting to attend both sessions on the same day.Each session is limited to 250 guests to allow for social distancing. Tickets cost $49 per session, or $89 for an all day pass, and are available for purchase on March 18 at 10 a.m.
Safe Sips – How it Works
The festival organizers are working closely with Eagle County Health to make sure this is a safe event for everyone involved. Currently the following restrictions are in place though they may relax by event time depending on the county’s dial.
Outdoor venue with open air flow
- Temperature checks for everyone attending and working the festival
- Masks may be required, except for the designated areas for eating and drinking
- Multiple sessions capped based on capacity restrictions
- A layout that emphasizes social distancing and minimal cross contamination. There will be distanced areas with tables and chairs or picnic spaces for guests to bring their own blankets
In addition to plenty of beer offerings, there will also be craft seltzers and non-alcoholic beer so that there is something for everyone. New this year, select beers will have QR codes so that attendees can order from West Vail Liquors directly from the festival and may be delivered anywhere in Vail Valley.
Stay tuned for more information about participating breweries and upcoming events at the Vail Craft Beer Classic.
“Last year, one couple visiting Vail told us it was their first outing in five months. With the venue and distancing procedures in place, they felt so safe that they bought tickets to the next day’s events as well,” says Slater. “We’re confident that this year’s festival will be even better!”
For more information about the Vail Craft Beer Classic, contact Chea Franz at firstname.lastname@example.org.
About Vail Craft Beer Classic
The Vail Craft Beer Classic is in its fifth year of celebrating craft beer in Vail, Colo. Created and produced by Team Player Productions, the event benefits community nonprofit partner Vail Valley Mountain Trails Alliance. The Classic prides itself on quality beers paired with scenic views only found in Vail. For more information, visit VailCraftBeerClassic.com, or follow @VailCraftBeerClassic on Facebook and Instagram.
About Team Player Productions
Founded more than 25 years ago in Denver, Team Player Productions (TPP) has produced and managed more than 400 events around the country, raising more than $2 million for its various nonprofit partners. TPP has created and continues to produce beloved annual events including Vail Wine Classic, Breckenridge Wine Classic and Vail Craft Beer Classic, and adopted others, such as Denver Burger Battle and the Boulder Creek Festival. The company was also the originator of events including Taste of Fort Collins, Steamboat Wine Festival and Park City Food & Wine Classic. TPP consults and produces events for a portfolio of clients as well, such as Goose Island Beer Co., Blue Point Brewing Co., Great Divide Brewing Company, Odell Brewing Company, Red Bull, City of Centennial, Anheuser-Busch, Children’s Miracle Network Hospitals, Arvada Center for Arts & Humanities, and CraftWorks Foundation. For more information, visit TPPEvents.com, or follow @TPPEvents on Facebook and @TeamPlayerProductions on Instagram.