Please ensure Javascript is enabled for purposes of website accessibility
Skip to content
Light shining over Piney Lake. The tops of the far mountains glow bright red. There is lush grass on the banks of the lake while the close up of the water below reflects the landscape.

What is Love Vail?

 

Love Vail celebrates the values we hold in common. A love for the natural world. A deep connection to the mountains. A belief in community, belonging, and a spirit of supporting one another. It is a movement rooted in the understanding that Vail’s future depends on both the health of our environment and the strength of our community. These two forces are deeply interdependent.

Venn diagram showing the words 'Planet' and 'community' in seperate circles with 'town' overlapping in the middle.

Symbols of Our Love

 

Each natural element represents more than just the outdoors. They reflect the deeper values that define our community. These symbols serve as everyday reminders of what we stand for: connection, care, resilience, and responsibility.

A detailed snowflake icon icon in white overlayed on an icy texture blue background.

Snowflake

Unique, bold, and full of energy, like the people who bring new ideas to life in Vail. The snowflake symbolizes creativity, innovation, and the spirit of possibility.

A detailed dark green pinecone icon overlayed on top of a light green shaded close up image of fir tree needles.

Pinecone

A symbol of new life and lasting resilience, the pinecone reminds us that every choice we make today helps shape the Vail we leave for the next generation.

A detailed antler icon on top of an image of a buck that has been shaded with a brown overlay.

Antler

Vail is home to more than just people. The antler honors the wildlife we share this valley with—and our responsibility to ensure they continue to thrive.

A detailed aspen leaf in brown over a white-tinted image of aspen tree trunks.

Leaf

Like an aspen grove, our strength comes from our roots. The leaf reminds us of our interconnected root system, and that a healthy community depends on how we care for one another.

A light green pine sprig placed over top of an aerial shot of pine trees that has been shaded dark green.

Sprig

Strong, steady, and evergreen. The spruce sprig reflects Vail’s enduring character, our proud founding spirit, and the legacy we’re all a part of protecting.

The Love Vail wordmark logo overlayed on top of an image of a building tower in the heart of Vail.

Love Vail

LOVE VAIL brings our shared values to life: a love for the natural world, a deep connection to the mountains, a belief in community, belonging, and a spirit of supporting one another. When we show up for each other and for the environment, we make Vail a better place for today, and for generations to come.


VAIL is CERTIFIED AS A SUSTAINABLE DESTINATION THROUGH THE MOUNTAIN IDEAL

Vail partnered with Walking Mountains Science Center and Sustainable Travel International to become the first sustainable mountain resort destination in the world and the first certified sustainable destination in the United States certified by a GSTC-Accredited certifying body, Green Destinations.

Learn More

ACTIVELY GREEN BUSINESSES

Look for this icon next to businesses in Vail, indicating they are part of the Actively Green program. These businesses have greater efficiency and improved management processes to ensure they are a sustainable business.

Actively Green Certified Businesses
Street view of a patio in vail with flowers on the railings
The view of a trail running from down by their feet. The landscape is warm and sunny and grasses reach over a dirt trail. The soles of the runners trail shoes blur as they run.

Care for Vail

Leave no Trace

The Seven Principles of Leave No Trace provide an easily understood framework of minimum impact practices for anyone visiting the outdoors. Take these with you when exploring the beautiful outdoors:

  • Plan ahead and prepare
  • Stick to the Trail
  • Trash your Trash
  • Leave what you Find
  • Be Careful with Fire
  • Keep Wildlife Wild
  • Share Our Trails & Parks
Care for Vail, Leave no Trace